Management and Marketing Strategies for Successful Digitalization in Organizations

İçindekiler:

CHAPTER 1 FACTORS AFFECTING THE POPULARITY OF THE CRYPTOCURRENCIES
CHAPTER 2 DECISION SUPPORT SYSTEMS AND OPERATIONAL RESEARCH APPLICATIONS
CHAPTER 3 THE IMPACT OF ORGANIZATIONAL AGILITY ON SUSTAINABLE ORGANIZATIONAL PERFORMANCE IN E-COMMERCE BUSINESSES
CHAPTER 4 DIGITALIZATION AND DIGITAL CONSUMERS
CHAPTER 5 DIGITALIZING TV BROADCASTING: THE CASE OF NETFLIX AND DISNEY PLUS
CHAPTER 6 A CONCEPTUAL INVESTIGATION OF WEBSITE ATMOSPHERE IN ONLINE SHOPPING
CHAPTER 7 DIGITALIZATION IN EDUCATION CONTENT DEVELOPMENT AND ITS IMPLICATIONS IN NEW EDUCATIONAL SETTINGS
CHAPTER 8 SENTIMENT ANALYSIS AND CHALLENGES IN TURKISH